OEM

Original equipment manufacturer, or OEM, is an ambiguous and abstruse phrase that refers to containment-based re-branding, where a company uses a component of another company in its product, or sells the product of another company under its own brand. OEM refers to the company that originally manufactured the product.

Zhuó Yuè Industries, China has direct factory collaborations in many sectors and is therefore able to provide professional OEM services for its clients meeting stringent quality standards.

ODM

The term Original Design Manufacturer or ODM is used to describe companies that design and manufacture a product that is then sold under other brand names and does not necessarily acknowledge the Original Design Manufacturer brand. Some OEMs (original manufacturers, not resellers) have taken on a larger role in the design of the product they are manufacturing and become ODMs.

Zhuó Yuè Industries, China help you in creating a truly unique product using the advantages of China’s mass manufacturing facilities, thereby cutting down your cost of production and retaining patented identity of your products.

Strategic China Sourcing

Most companies now include product or component sourcing as part of their procurement strategy. Strategic sourcing often aims to exploit global efficiencies in the delivery of a product or service. Common examples of globally-sourced products or services include: labor-intensive manufactured products produced using low-cost Chinese labor, call centers staffed with low-cost English speaking workers in India, and IT work performed by low-cost programmers in India and Eastern Europe.

While these examples are examples of Low-cost country sourcing, global sourcing is not limited to low-cost countries. Strategic sourcing is an institutional procurement process that continuously improves and re-evaluates the purchasing activities of a company. It is one component of supply chain management.

Zhuó Yuè Industries, China partners with global business players in providing cost effective procurement solutions and optimizing all related services such as logistics, inspection, quality control etc.

The difference between cost-effective and the cheapest procurement solution is that, when cost is made the only measure of procuring, then quality and reliability is compromised beyond recognition of the product, and the product fails to perform the entire function intended of it. Whereas, the solution that we offer, which is cost-effective solution assists the buyer in getting the intended product at the best procurement prices.

Brand Management

Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with future purchases of the same product. This may increase sales by making a comparison with competing products more favorable. It may also enable the manufacturer to charge more for the product. The value of the brand is determined by the amount of profit it generates for the manufacturer. This results from a combination of increased sales and increased price.

Zhuó Yuè Industries, China shall provide simple branding consultation at no additional cost to those who procure goods and services from us. We also offer in-depth and market based intensive branding solution and marketing services at a competitive cost. Total branding solution or Brand management is an extensive process in which OEM or ODM plays only a small role. A product with a unique brand name and good design alone will not ensure good market positioning of the product.

It doesn’t matter which part of the world you want to sell your product, we can assist you to place your products on the shelf with a touch of elegance and class defined by the aura created around it. Brand building is a comprehensive exercise and takes time and proper nourishment to grow into a reputed and respected one.